SHI is a women’s wear designer brand from Hong Kong, a brand which takes care of sustainability in fashion at the same time. Eternality in beauty and timeless elegance are things that every woman is looking for. Every SHI’s product emphasises in aesthetics, functionality, quality and inspirations. Women with different sense of styles are able to find a fashion piece they really love from the brand. We promise that every product achieves high durability, standing the tests of time.

The mission of the brand is “to build a new modern women’s wear designer label, reminding us of where we come from and what you believe in.” The brand establishes the model of new age woman for this modern era. They have the characteristics of both masculinity and femininity. Through aesthetics related to history, we are embracing both the past and future with unique concepts of the brand.

The brand launched its first collection 歲月on January 2021 which is a collection consisted of four outfits. The core materials of the collection are denim fabrics, environmentally-made fabrics and metallic coated fabrics. There are detail of machine embroideries and traditional Chinese embellishments. The concept of the collection is merging old with new, therefore, vintage Chinese aesthetics are applied on to modern style of clothes.

The philosophy of SHI is focused on sustainability in fashion. The products are produced with environmental-friendly materials. Following the ideas of reuse, recycle and remake, designs remind us of reusing old garments are created. The brand would like to promote a message from their products: not only newly-produced garments are attractive, but recycled fashion is also cool, that should be further supported by the market.

Environmentally-made materials are used. Despite the fact that production of these eco-friendly raw materials is complex, it caused less harm to the environment. Organic cotton is used as the material for denim and cotton fabrics production, reduce the emission of toxic chemicals with preventing damages to biodiversity.